{
  "id": 16049374,
  "title": "Binny Bansal-Backed ShopOS Launches AI Creative Platform Sloosh For Individuals",
  "url": "https://urgent.news/2026/10/22/binny-bansal-backed-shopos-launches-ai-creative-platform-sloosh-for",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-22T11:43:51.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/binny-bansal-backed-shopos-launches-ai-creative-platform-sloosh-for-individuals/"
  },
  "original_language": "en",
  "account": "ShopOS, an AI startup founded by Binny Bansal, has unveiled Sloosh, a self-service platform designed to provide individual creators and small businesses access to its image and video generation technology. Ajay PV, a cofounder of ShopOS, explained that Sloosh targets professionals such as designers, photographers, and video editors, as well as small businesses seeking to create visual content using AI tools without involving ShopOS' enterprise creative team. The platform is now accessible globally with subscription plans beginning at $19 per month. Initially developed following inquiries from smaller brands and individual creators who could not afford ShopOS' enterprise retainers, Sloosh consolidates third-party AI models into a single platform, enabling users to generate content from prompts and templates. Features include reusable workflows (Spaces) and a visual canvas (Spacelab) for building or modifying these workflows. Users can also employ human creative experts for more intricate projects and access AI assistants via model context protocol (MCP). ShopOS plans to introduce an Adobe After Effects plugin and additional integrations. The startup aims to attract users through partnerships with creators and community building. Currently serving around 30-40 brands in India and several in the US, ShopOS seeks to expand its enterprise client base to over 100 brands in India and 40-50 brands in the US within a year, with existing contracts totaling approximately $500,000.",
  "summary": "Binny Bansal-backed AI startup ShopOS has launched Sloosh, a self-service platform that makes the image and video generation technology it…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}