{
  "id": 16021756,
  "title": "Runway to runway: HSY to design the new look of PIA crew",
  "url": "https://urgent.news/2026/10/22/runway-to-runway-hsy-to-design-the-new-look-of-pia-crew",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-22T08:55:55.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40445445/runway-to-runway-hsy-to-design-the-new-look-of-pia-crew"
  },
  "original_language": "en",
  "account": "Pakistan International Airlines (PIA) has unveiled a new, runway-inspired cabin crew uniform collection designed by renowned fashion designer Hassan Sheheryar Yasin (HSY). The collection, a fusion of Pakistan's rich textile heritage and modern international tailoring, aims to elevate the onboard experience with an elevated, contemporary aesthetic that prioritizes passenger comfort and crew pride. PIA spokesperson Abdullah Hafeez Khan stated that the collection marks a stylish leap forward in PIA's ongoing transformation under its consortium-led new management. HSY, known for his work in global fashion, will lead this initiative, drawing upon Pakistan's textile soul and presenting a collection that reflects national pride and the warmth of Pakistani hospitality. The new uniforms, engineered for long-haul durability and ergonomic movement, feature soft, breathable fabrics with structured tailoring, subtly celebrating Pakistan's cultural craftsmanship while maintaining the polished, functional discipline required at cruising altitude. The final collection was the result of a competitive, collaborative showcase held in Karachi, where 10 of Pakistan's top fashion designers presented their concepts to an esteemed jury. The new visual identity is set to debut on October 31, 2026, aboard PIA's inaugural Boeing 787-9 Dreamliner flight from London to Islamabad, symbolizing a new chapter of comfort, sophistication, and national pride.",
  "summary": "Pakistan International Airlines (PIA) is bringing runway glamour back to the skies as the national flag carrier has officially unveiled its reimagined cabin crew uniform collection, masterfully crafted by celebrated couturier Hassan Sheheryar Yasin (HSY), in a celebration of heritage, modern elegance, and warm hospitality. “The collection marks a stylish leap forward in PIA’s ongoing…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}