{
  "id": 16018156,
  "title": "Vitaceuticals launches MagZorb joint supplement across Australian retail",
  "url": "https://urgent.news/2026/10/22/vitaceuticals-launches-magzorb-joint-supplement-across-australian",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-22T07:52:39.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/vitaceuticals-launches-magzorb-joint-supplement-across-australian-retail-163260.html"
  },
  "original_language": "en",
  "account": "Sydney, Oct. 20, 2026 - A novel joint supplement has hit Australian supermarket shelves, developed by Vitaceuticals. The product, MagZorb Joint Ease with NEM, combines natural eggshell membrane (NEM) with magnesium glycinate. The eggshell membrane, known as NEM, is rich in collagen, chondroitin, and hyaluronic acid - compounds typically found in healthy cartilage. It has been put through rigorous human clinical trials for over 15 years, with promising results.\n\nA standout study in Clinical Rheumatology revealed that adults with knee osteoarthritis who took 500 mg of NEM daily reported 15.9% less joint pain after just 10 days, with improvements still evident after two months. Another 2018 study showed post-menopausal women experienced less joint stiffness after exercise within a week when taking the supplement.\n\nVitaceuticals' co-founder and pharmacist, Sally Tadros, noted the early results were particularly impactful, occurring as early as day 10. She emphasized that this timeframe resonates with people's expectations of feeling better sooner rather than later.\n\nWith osteoarthritis affecting 4.1 million Australians and projected to rise to 5.4 million by 2040, the demand for alternative treatments is on the rise. Current guidelines from the Royal Australian College of General Practitioners (RACGP) no longer recommend long-standing favorites like glucosamine and fish oil. Currently, only 4% of Australians recognize eggshell membrane as a potential solution, despite it being a natural ingredient present in every kitchen.\n\nTadros highlighted the unique nature of NEM, which has been hiding in plain sight. She encouraged consumers to always read the label and follow usage instructions for the supplement.",
  "summary": "Health brand Vitaceuticals launched MagZorb Joint Ease containing natural eggshell membrane across Australian pharmacies to target chronic joint pain and cartilage support",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}