{
  "id": 16011697,
  "title": "Wall Street Firm Names Amazon Its Top Pick With More Than 30% Upside. Is the Stock a Buy?",
  "url": "https://urgent.news/2026/10/22/wall-street-firm-names-amazon-its-top-pick-with-more-than-30-upside",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-22T07:05:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/10/22/wall-street-firm-names-amazon-its-top-pick-with-mo/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Morgan Stanley has selected Amazon as its top stock pick, projecting a $350 price target for the company's shares. Analyst Brian Nowak labels Amazon a \"Rule of 90\" firm, indicating its revenue growth and EBITDA margin could surpass 90%. Nowak identifies five potential catalysts to drive the stock's upward trajectory:\n\nFirstly, Nowak anticipates a faster-than-expected acceleration in Amazon's cloud computing unit, AWS. He projects a 47% growth for AWS in 2027 and a 42% increase by 2028, following Nvidia's announcement that Amazon is expected to procure 2 million GPUs from Nvidia over the next two years. He expects AWS revenue to nearly triple from $128.7 billion in 2025 to $373.6 billion in 2028, with operating margins expanding to 42% in 2027 and 44% in 2028, leading to an adjusted EPS of $16.50 in 2028.\n\nSecondly, Nowak believes increased visibility into Amazon's AI model service, Bedrock, could promote multiple expansion. On the e-commerce front, Morgan Stanley anticipates Amazon becoming an AI shopping leader and potentially forming a partnership with Meta Platforms and its Muse AI agent. Lastly, Nowak highlights Amazon's growing use of robotics, which could result in annual savings of $2 billion to $4 billion for every 10% of units processed through robot-powered fulfillment centers. He notes that Amazon's efficiency is expanding faster than initially expected.",
  "summary": "Morgan Stanley sees strong upside in Amazon stock.",
  "key_points": [
    "Morgan Stanley names Amazon top stock pick with $350 price target",
    "Analyst Brian Nowak labels Amazon a \"Rule of 90\" firm",
    "Five potential catalysts: AWS growth, AI service Bedrock, robotics use"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}