{
  "id": 16005250,
  "title": "K-beauty firms to seek export deals at Cheongju expo",
  "url": "https://urgent.news/2026/10/22/k-beauty-firms-to-seek-export-deals-at-cheongju-expo",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T05:46:10.000Z",
  "source": {
    "name": "Yonhap News",
    "slug": "yonhap-news",
    "url": "https://en.yna.co.kr/view/AEN20261022007000320"
  },
  "original_language": "en",
  "account": "The annual Cosmetics & Beauty Expo Osong Korea 2026 commenced on Thursday in Osong, a district of Cheongju, situated 83 kilometers south of Seoul, according to North Chungcheong Province's government. The three-day event aims to link local cosmetic and beauty product manufacturers with overseas buyers, with the goal of expanding K-beauty offerings globally. North Chungcheong Province's governor, Shin Yong-han, pledged to bolster the province's position as a key player in the industry and facilitate export deals.\n\nThis year's expo, the most extensive to date, features over 250 companies participating in the business-to-business (B2B)-oriented event, themed \"K-Beauty Osong Seeks Growth Along With Global Partners.\" The sheer scale of the expo allows local manufacturers to pursue overseas markets and showcases K-beauty products to potential customers. Jang Woo-sung, director general of the provincial government's bureau of biologics, food, and drugs, highlighted that the event's emphasis on expanding beyond regional boundaries is crucial.\n\nThe expo has maintained an annual schedule in Cheongju since 2013, with the exception of 2014. This year, organizers invited 200 domestic and international buyers, including representatives from Japanese retailer Ito-Yokado and Marui Group. The organizers anticipate over 1,200 one-on-one business meetings to generate potential deals. On the inaugural day, investment relations and mentoring programs were provided for 10 local startups.\n\nThis year's expo witnessed a significant increase in prominent overseas buyers, rising from six in 2025 to 26 this year. The surge in international interest can be attributed to the expanding global demand for K-beauty products. Additionally, the expo will host two seminars, including one sponsored by the French-Korean Chamber of Commerce and Industry on Thursday, focusing on strategies for entering European markets, and a session on next-generation cosmetics technologies on Friday.",
  "summary": "SEOUL, Oct. 22 (Yonhap) -- South Korean cosmetics and other beauty product compa...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "K-beauty firms to seek export deals at Cheongju expo",
        "url": "https://urgent.news/2026/10/22/k-beauty-firms-to-seek-export-deals-at-cheongju-expo-16006761",
        "published": "2026-10-22T06:12:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}