{
  "id": 16003346,
  "title": "Netflix turns everyday Korea into tourist attraction",
  "url": "https://urgent.news/2026/10/22/netflix-turns-everyday-korea-into-tourist-attraction-16003346",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T05:37:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20261022/netflix-turns-everyday-korea-into-tourist-attraction"
  },
  "original_language": "en",
  "account": "A Moroccan travel content creator named Zineb Baaout took to Instagram to share her recent visit to Ttukseom Hangang Park in Seoul, where she indulged in a bowl of instant noodles. Baaout explained to her followers that her trip was inspired by the global hype surrounding Korean dramas, particularly Ramyeon scenes. This once simple late-night snack for locals has now transformed into a must-see experience for tourists visiting Korea.\n\nThe surge in tourists can be attributed to the rise of Over-The-Top (OTT) streaming platforms, particularly Netflix. These platforms have played a significant role in driving global interest in Korean culture and tourism. While Korean dramas and idol groups like BTS and BLACKPINK had already piqued international curiosity about Korea, the influx of tourists and the variety of travel narratives inspired by popular Korean culture have skyrocketed since Netflix expanded its presence in the Korean market a decade ago.\n\nAs a result, travelers are no longer content with simply visiting iconic landmarks. Instead, they are opting to immerse themselves in the everyday lives of Koreans by seeking out convenience store meals, neighborhood hangouts, and authentic experiences featured in Korean dramas. This shift in tourism preferences showcases the profound impact that Korean popular culture, amplified by streaming giants like Netflix, has had on the travel industry.",
  "summary": "On Tuesday, Zineb Baaout, a Moroccan-born travel content creator based in the U.S., posted an Instagram Reel showing her trip to Ttukseom Hangang Park in Seoul, where she enjoyed a bowl of instant noodles. She wrote to her followers: “600 K-dramas later, I finally got to see the hype around eating Ramyeon and watching the sunset at the Han River in person.” What used to be a humble late-night…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Netflix turns everyday Korea into tourist attraction",
        "url": "https://urgent.news/2026/10/22/netflix-turns-everyday-korea-into-tourist-attraction",
        "published": "2026-10-22T04:52:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}