{
  "id": 15999659,
  "title": "Netflix turns everyday Korea into tourist attraction",
  "url": "https://urgent.news/2026/10/22/netflix-turns-everyday-korea-into-tourist-attraction",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T04:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20261022/netflix-turns-everyday-korea-into-tourist-attraction"
  },
  "original_language": "en",
  "account": "Moroccan-born travel vlogger Zineb Baaout recently shared her experience visiting Ttukseom Hangang Park in Seoul, where she indulged in a bowl of instant noodles while watching the sunset over the Han River. Baaout wrote, \"600 K-dramas later, I finally got to see the hype around eating Ramyeon and watching the sunset at the Han River in person.\" What was once an ordinary late-night activity for locals has now become a coveted experience for tourists.\n\nThe surge in global Over-The-Top (OTT) streaming platforms, particularly Netflix, has contributed to a growing number of tourists flocking to Korea. Instead of merely visiting landmarks, travelers are now seeking to immerse themselves in the everyday lifestyles, convenience store foods, and neighborhood spots showcased in Korean dramas. While Korean dramas and popular idol groups like BTS and BLACKPINK had already piqued global interest in Korean culture and tourism prior to Netflix's entry into the Korean market a decade ago, the influx of tourists and the diversity of travel content inspired by Korean popular culture have skyrocketed exponentially with the rise of streaming services.",
  "summary": "On Tuesday, Zineb Baaout, a Moroccan-born travel content creator based in the U.S., posted an Instagram Reel showing her trip to Ttukseom Hangang Park in Seoul, where she enjoyed a bowl of instant noodles. She wrote to her followers: “600 K-dramas later, I finally got to see the hype around eating Ramyeon and watching the sunset at the Han River in person.” What used to be a humble late-night…",
  "key_points": [
    "Moroccan vlogger Zineb Baaout visited Ttukseom Hangang Park in Seoul.",
    "Instant noodles and sunset over Han River became sought-after tourist experiences.",
    "Netflix's rise in Korean market fueled surge in Korean tourism."
  ],
  "editors_take": "Global streaming platforms transform mundane local habits into highly sought-after travel experiences, shifting the focus of international tourists from famous landmarks toward the authentic everyday lifestyles depicted in popular media.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Netflix turns everyday Korea into tourist attraction",
        "url": "https://urgent.news/2026/10/22/netflix-turns-everyday-korea-into-tourist-attraction-16003346",
        "published": "2026-10-22T05:37:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}