{
  "id": 15996646,
  "title": "Media buyers chart path for brands and sponsors through high NBA demand",
  "url": "https://urgent.news/2026/10/22/media-buyers-chart-path-for-brands-and-sponsors-through-high-nba",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-22T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/media-buyers-chart-path-for-brands-and-sponsors-through-high-nba-demand/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}