{
  "id": 15996634,
  "title": "AI boosts discovery but reviews still seal the deal, new research shows",
  "url": "https://urgent.news/2026/10/22/ai-boosts-discovery-but-reviews-still-seal-the-deal-new-research-shows",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-22T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/ai-strategies/ai-boosts-discovery-but-reviews-still-seal-the-deal-new-research-shows/"
  },
  "original_language": "en",
  "account": "This holiday season, shoppers are increasingly wary of blindly relying on AI assistants to make their shopping decisions, according to a new Feedviser survey. While 16% of shoppers use ChatGPT as their starting point for product research, only 9% actually make a purchase through the AI assistant. When an AI recommendation is made, just 5% of respondents say they buy the product immediately; the majority first check other platforms like Google and Amazon to ensure they're getting the best price. Experts interpret this customer behavior as indicating that AI recommendations serve as a starting point for shoppers, rather than the final decision-maker.\n\nTo succeed in this AI-driven retail landscape, brands must ensure that all customer touchpoints accurately reflect their products and services. This includes providing comprehensive reviews, transparent pricing, and clear information about shipping and return policies. By creating a cohesive and trustworthy shopping experience, brands can convert AI-driven interest into actual customer purchases. For more insights, read the full article on modernretail.co.",
  "summary": "Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}