{
  "id": 15987061,
  "title": "Westcol’s Bogota Livestream Reportedly Cost El GranSan US$81,000",
  "url": "https://urgent.news/2026/10/22/westcols-bogota-livestream-reportedly-cost-el-gransan-us-81-000",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T01:45:00.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/10/21/westcol-livestream-fee-bogota-el-gransan/"
  },
  "original_language": "en",
  "account": "El GranSan, a wholesale shopping center in Bogota's San Victorino district, reportedly paid Colombian streamer Westcol US$81,300 for a two-hour livestream. The Oct. 20 event was meant to promote local businesses. Westcol had initially asked for 300 million Colombian pesos (US$93,800) but the fee was negotiated down by 40 million pesos (US$12,500). Merchants at the center, which employs thousands, have been struggling due to declining sales and competition from online platforms. The livestream saw a massive crowd that made it difficult for Westcol to leave. He described the gathering as potentially dangerous and helped a woman whose foot got trapped in a grate. Despite the chaos, Westcol expressed his intention to promote Colombian commerce and urged viewers to support local businesses. The center's early-morning wholesale market features 730 brands and 450 exhibitors, but sales have dropped by 40% to 50% in September, according to the Bogota Council.",
  "summary": "Colombian streamer Westcol reportedly received 260 million Colombian pesos (about US$81,300) for a two-hour livestream at El GranSan, a wholesale shopping center in Bogota’s San Victorino district. The Oct. 20 visit was intended to promote local businesses. However, a huge crowd gathered around the creator, making it difficult for him to leave. Local media reported […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}