{
  "id": 159685,
  "title": "The benefits of the “ugliest color in the world”: a decade of evidence supports generic tobacco packaging",
  "url": "https://urgent.news/2026/08/05/los-beneficios-del-color-mas-feo-del-mundo-una-decada-de-evidencias",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-05T03:30:00.000Z",
  "source": {
    "name": "El Pais",
    "slug": "el-pais",
    "url": "https://elpais.com/sociedad/2026-08-05/los-beneficios-del-color-mas-feo-del-mundo-una-decada-de-evidencias-avalan-el-empaquetado-generico-del-tabaco.html"
  },
  "original_language": "es",
  "account": "Australia became in 2012 the world benchmark in the fight against tobacco addiction. That year, despite strong pressure from the industry, the country implemented a package of measures that many governments have since followed in the face of a public health problem that causes seven million deaths a year, according to the World Health Organization (WHO). One of the star decisions was generic or neutral packaging, which detracts from the appeal of cigarette packs by leaving them without trademarks and highlighting warnings about the damage caused by smoking. The Government left nothing to chance and commissioned a consultancy to find the least attractive color for the packages. The chosen one was Pantone 448 C, a dull mixture of brown, gray and green that became popular as “the ugliest color in the world” and has since been imitated by other countries.",
  "summary": "El artículo de El Pais informa que Australia se convirtió en 2012 en un referente mundial en la lucha contra la adicción al tabaco al implementar un paquete de medidas que han sido seguidas por muchos otros gobiernos. Una de las decisiones clave fue el uso de un empaquetado genérico o neutro, que utiliza el color Pantone 448 C, considerado como el color más feo del mundo, para minimizar el atractivo de las cajetillas y destacar los avisos sobre los daños del tabaco. Este enfoque ha demostrado ser efectivo en reducir la adicción al tabaco y salvar vidas, ya que el tabaco causa siete millones de muertes al año según la OMS.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}