{
  "id": 15967557,
  "title": "F1 unveils limited-edition Leica camera with eye-watering $9,950 price tag",
  "url": "https://urgent.news/2026/10/21/f1-unveils-limited-edition-leica-camera-with-eye-watering-9-950-price",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-21T23:13:11.000Z",
  "source": {
    "name": "Motorsport.com",
    "slug": "motorsport-com",
    "url": "https://www.motorsport.com/f1/news/f1-unveils-limited-edition-leica-camera-with-eye-watering-9950-price-tag/10866811/"
  },
  "original_language": "en",
  "account": "Formula 1 has announced a limited-edition Leica camera with a $9,950 price tag. The partnership between the sports car racing league and the camera manufacturer resulted in a luxury model crafted from carbon fibre. The carbon-accented Q3 43 camera boasts a 60-megapixel full-frame imaging sensor and a 43mm APO-Summicron f/2 optic. This model is designed to provide an authentic photographic experience for F1 enthusiasts and photography lovers. The camera's design incorporates racing-inspired elements, such as a grip featuring a non-slip Microvelour texture similar to a racing steering wheel, and a logo on the upper housing and lens cover. The camera is available for purchase through Leica's retail locations, e-commerce platform, and authorized dealers. Formula 1 drivers, including Lewis Hamilton and Lando Norris, have been seen using this camera to capture their own race photos.",
  "summary": "Formula 1 had a busy few days. The championship finalised licensing partnership agreement with Leica Camera, resulting in a carbon-accented model priced at an eye-watering $9,950. It's a luxury toy for people who like F1 and photography enough to warrant an almost-five-figure purchase. The model is a limited production variant of the Q3 43 line, pairing a 60-megapixel full-frame imaging sensor…",
  "key_points": [
    "Formula 1 partners with Leica to create limited-edition carbon fibre camera",
    "Camera features 60-megapixel sensor and 43mm APO-Summicron f/2 lens",
    "Lewis Hamilton and Lando Norris use camera to take race photos"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}