{
  "id": 15953404,
  "title": "Trump Isn’t Even Good at TV Anymore",
  "url": "https://urgent.news/2026/10/21/trump-isnt-even-good-at-tv-anymore",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-21T20:38:01.000Z",
  "source": {
    "name": "Wired",
    "slug": "wired",
    "url": "https://www.wired.com/story/trump-isnt-even-good-at-tv-anymore/"
  },
  "original_language": "en",
  "account": "Donald Trump's on-screen presence has faded significantly since his 2016 presidential campaign. Once a standout host of NBC's The Apprentice, Trump's TV clout now appears limited. His latest press secretary lasted only five days following a poor on-camera debut before the midterm elections. Trump's media appearances have become increasingly bizarre, ranging from incorrect statements about NATO to bizarre comments about Senators' attire. Despite attempts to break through with original content, the administration's efforts have been lackluster. A recent SBA competition featuring celebrity judges garnered minimal viewership, and the White House's own Trump TV channel has struggled to attract viewers. Even UFC Freedom 250, a UFC event held at the White House, failed to generate substantial ratings compared to other live events on streaming platforms. Trump's ability to capture a genuine TV audience remains elusive without the support of seasoned producers.",
  "summary": "From Trump TV to a Shark Tank knockoff, the president’s latest entertainment ventures are a steep decline from his days on The Apprentice.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}