{
  "id": 15943499,
  "title": "'Musk' director Alex Gibney isn't afraid to make powerful enemies",
  "url": "https://urgent.news/2026/10/21/musk-director-alex-gibney-isnt-afraid-to-make-powerful-enemies",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-21T19:35:23.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/alex-gibney-elon-musk-documentary-director-interview-2026-10"
  },
  "original_language": "en",
  "account": "Alex Gibney, the director behind the Elon Musk documentary, isn't hesitant to confront powerful enemies. Having tackled controversial figures like Scientology and Elizabeth Holmes, Gibney was approached to create a two-hour film about Musk in 2022. However, the documentary was expanded to nearly four hours as Musk's influence grew beyond business to include political involvement. To address Musk's reluctance to be interviewed, Gibney utilized AI technology to create an AI-generated avatar of Musk, which speaks in quotes from Musk's past interviews. Despite Musk's displeasure with the filmmaker controlling his narrative, Gibney remains unfazed, citing his experience with similar contentious subjects.",
  "summary": "\"Musk\" director Alex Gibney talks about making a documentary about Elon Musk, his similarities to Elizabeth Holmes, and what shocked him about Tesla.",
  "key_points": [
    "Alex Gibney confronts powerful enemies in Musk documentary.",
    "Two-hour film expanded to nearly four hours due to Musk's influence.",
    "Gibney uses AI to create Musk's avatar despite his reluctance."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}