{
  "id": 15934174,
  "title": "Oura Was Losing Money. Then It Discovered Who Was Really Driving Its Growth",
  "url": "https://urgent.news/2026/10/21/oura-was-losing-money-then-it-discovered-who-was-really-driving-its",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-21T18:33:14.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/chloe-aiello/oura-ring-losing-money-growth-driver-customers-product-features/91423624"
  },
  "original_language": "en",
  "account": null,
  "summary": "Oura chief commercial officer Dorothy Kilroy mades some strategic changes to flip the wearable company’s customer demographic—and it really paid off.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}