{
  "id": 15922374,
  "title": "Samsung’s latest 55-inch Frame TV is down to its lowest price yet",
  "url": "https://urgent.news/2026/10/21/samsungs-latest-55-inch-frame-tv-is-down-to-its-lowest-price-yet",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-21T17:35:40.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/gadgets/1015568/samsung-the-frame-tv-2026-deal-sale"
  },
  "original_language": "en",
  "account": "Samsung's newest 55-inch Frame TV is now being offered at the lowest price ever. The TV, which resembles a piece of framed art rather than a traditional black, rectangular television, is currently on sale for around $897.99 on Amazon, marking a significant discount of $402 off its original price. The 55-inch model is not the only size on sale; the company is also discounting larger sizes, including the new 98-inch version, which is reduced to $3,749.99, a savings of $1,252.\n\nThe 2026 model of the Samsung Frame TV is essentially identical to its predecessor, with the main hardware update being the inclusion of built-in ports instead of relying on Samsung's One Connect Box. The TV features a matte, canvas-like display that more closely resembles an actual painting than a glossy screen. It also comes equipped with a built-in motion sensor that automatically switches to displaying artwork upon detecting a person's presence in the room, adjusting brightness and color based on the ambient lighting.\n\nThe TV supports Samsung's Art Store, providing access to over 5,000 artworks from both renowned galleries and lesser-known independent artists. Subscribers pay $49.99 annually for this feature, but new artworks are added for free every month, with a total of 30 new pieces available. The Frame TV also comes with a wall mount and a black bezel, and additional magnetic frame styles are available for purchase separately to better suit the user's space or aesthetic preferences.\n\nWhile the Frame TV prioritizes style over image quality, it still offers impressive performance features. It supports a refresh rate of up to 144Hz with variable refresh rate capabilities for smoother gaming, HDR10 Plus, and Dolby Atmos for an immersive audio/visual experience. However, cinephiles seeking brighter pictures, deeper blacks, and more lifelike colors may find other options more suitable for their needs.",
  "summary": "If you want a TV but prefer something that won’t clash with your room’s decor, Samsung’s The Frame is a standout option that’s designed to look like a piece of framed art instead of a black, monolithic rectangle mounted to your wall. You can buy the latest version of the 55-inch Samsung Frame TV on […]",
  "key_points": [
    "Samsung's 55-inch Frame TV now priced at $897.99 on Amazon",
    "55-inch model discounted by $402 off original price",
    "98-inch version reduced to $3,749.99 with $1,252 savings"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}