{
  "id": 15911053,
  "title": "Apple Music's gorgeous rebrand leans on Liquid Glass",
  "url": "https://urgent.news/2026/10/21/apple-musics-gorgeous-rebrand-leans-on-liquid-glass",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-21T15:40:13.000Z",
  "source": {
    "name": "AppleInsider",
    "slug": "appleinsider",
    "url": "https://appleinsider.com/articles/26/10/21/apple-musics-gorgeous-rebrand-leans-on-liquid-glass"
  },
  "original_language": "en",
  "account": "Apple has unveiled the process behind its latest Apple Music rebrand, which utilizes sound to create visually stunning visuals. The company first revamped its Apple Music logo into a more robust design and later unveiled a new visual identity at the opening of its Apple Music Hall in Battersea, London. In a new video, Apple demonstrates how months of effort were invested into the design. Apple's narrator explains that they sought to turn music into a visually beautiful element by creating the perfect sound wave. Apple Music collaborated with British producer Fred Again and NEST Acoustics to develop a visual identity based on sound. The team played frequencies through a rig, moving a large amount of liquid at the frequency of the notes, using one of the world's top music artists to determine the notes for the final design. An Apple Music logo was engraved onto the glass floor of a tank filled with mineral oil, surrounded by a transparent cover in the shape of an app icon. When specific tones were played, a transducer vibrated, causing the oil to ripple and distort the Apple Music logo. This footage will be used as a short introduction for Apple Music videos, with a two-note logo version also included at the start of video content like concerts. Both options mimic Apple's Liquid Glass redesign and were achieved using practical effects rather than CGI, similar to the approach taken for Apple TV's rebrand in November 2025.",
  "summary": "Apple has revealed how it used music itself to create the visuals for its new Apple Music rebrand that features a \"made by sound\" rippling visual sting. Detail from Apple's video about its rebranding of Apple Music - image credit: Apple. First Apple remade its Apple Music logo into a more chunky design , then it unveiled a new visual identity at the opening of its Apple Music Hall in Battersea,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}