{
  "id": 15909311,
  "title": "MasterZoo invests over $130,000 in website upgrade, mobile app development",
  "url": "https://urgent.news/2026/10/21/masterzoo-invests-over-130-000-in-website-upgrade-mobile-app",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-21T15:42:35.000Z",
  "source": {
    "name": "Interfax-Ukraine",
    "slug": "interfax-ukraine",
    "url": "https://en.interfax.com.ua/news/economic/1224086.html"
  },
  "original_language": "en",
  "account": "Ukrainian pet store chain MasterZoo has recently invested over $130,000 to upgrade its website and develop a mobile app. The company's press service informed Interfax-Ukraine of this expenditure, which aims to create a digital ecosystem catering to pet owners' varied needs. CEO Oksana Kyrychenko emphasizes that the investment is a strategic move for MasterZoo's future, combining the benefits of online and offline shopping for an enhanced customer experience. The upgraded platform features product recommendations based on pet species and breed, expanded customer account features, auto-subscription services, and personalized offers. With over 18,000 SKUs from more than 350 brands, the mobile app is available for download from the App Store and Google Play. MasterZoo is developing an omnichannel model where physical pet stores and digital services complement each other, gradually integrating physical stores into its e-commerce infrastructure. As of 2025, online sales accounted for 18% of the company's total sales, with customers increasingly using multiple sales channels. Pickup plays a significant role, accounting for around 35% of online orders, with more than 40% of pickup orders placed in major cities like Kyiv. The company aims to provide a flexible shopping experience tailored to customers' preferences, regardless of their location.",
  "summary": "Ukrainian pet store chain MasterZoo has launched an upgraded online store at masterzoo.ua and its first mobile app, investing $100,000 in the website upgrade and more than $30,000 in app development, the company’s press service told Interfax-Ukraine.",
  "key_points": [
    "MasterZoo invests over $130,000 for website and mobile app upgrade.",
    "CEO Oksana Kyrychenko emphasizes strategic move for future.",
    "Mobile app available for download with omnichannel shopping model."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}