{
  "id": 15909262,
  "title": "First Permanent Pokémon Store Outside Asia to Open in London by 2029",
  "url": "https://urgent.news/2026/10/21/first-permanent-pokemon-store-outside-asia-to-open-in-london-by-2029",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-21T14:30:25.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/london-first-permanent-pokemon-store-outside-asia"
  },
  "original_language": "en",
  "account": "A permanent Pokémon store will debut in London by the year 2029, marking the first such retail space outside of Asia, according to The Pokémon Company. This retail environment will cater to fans of all generations, offering merchandise, communal areas, and exclusive experiences. The company's chief product and experience officer, Gaku Susai, stated that the announcement signals a broader expansion plan for Pokémon stores worldwide. The precise site for the London outpost remains undisclosed. Susai remarked, \"This new London store will give visitors the chance to step into the world of Pokémon, whether they're discovering the brand for the first time or have been Trainers for years. We hope it becomes a place where everyone can come together, feel part of a community and enjoy the magic of Pokémon in a whole new way.\" A previous location was established in New York back in 2001, but it was shuttered in 2005 to pave the way for Nintendo New York, a store with a wider range of Nintendo-themed merchandise. The London establishment does not yet bear a name, but The Pokémon Company refrained from labeling it as a Pokémon Center in its public disclosure. The establishment of the London store is a part of a larger expansion effort by Pokémon in the United Kingdom. The Pokémon European International Championships, hosted annually at London's Excel Center for several years, has its own pop-up Pokémon Center which is always in high demand. In the realm of Pokémon video games, Pokémon Winds and Pokémon Waves (Generation 10) are on track for a global simultaneous release on the Nintendo Switch 2 in 2027.",
  "summary": "The first permanent Pokémon store outside Asia will open in London “by 2029.”",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}