{
  "id": 15907508,
  "title": "New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth",
  "url": "https://urgent.news/2026/10/21/new-tourise-and-lions-advisory-study-reveals-how-creativity-creates-a",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-21T14:34:29.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/new-tourise-and-lions-advisory-study-reveals-how-creativity-creates-a-commercial-advantage-for-destination-growth"
  },
  "original_language": "en",
  "account": null,
  "summary": "50% of travelers cannot remember the last advertisement they saw for a tourism company or destination, with a further 7% unsure Tourism faces an $11 billion marketing investment gap: restoring the category’s share of voice to 3% would require global travel and transport ad spend to reach $43.4 billion by 2027 63% of Large Language […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}