{
  "id": 15904023,
  "title": "Serena Kerrigan Built a Dating Empire Around Her Face. Then She Left It Off Her Book",
  "url": "https://urgent.news/2026/10/21/serena-kerrigan-built-a-dating-empire-around-her-face-then-she-left",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-21T14:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/nicole-ramirez/serena-kerrigan-personal-brand-strategy-book/91422240"
  },
  "original_language": "en",
  "account": null,
  "summary": "How the creator behind ‘Let’s F*cking Date’ learned to separate her personal brand from her products—and built a business that reaches strangers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}