{
  "id": 15903168,
  "title": "How we built ChatGPT’s novel ad stack for user trust and relevance",
  "url": "https://urgent.news/2026/10/21/how-we-built-chatgpts-novel-ad-stack-for-user-trust-and-relevance-15903168",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-21T07:00:00.000Z",
  "source": {
    "name": "OpenAI News",
    "slug": "openai-news",
    "url": "https://openai.com/index/building-chatgpt-ad-stack"
  },
  "original_language": "en",
  "account": null,
  "summary": "Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}