{
  "id": 15900784,
  "title": "Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite",
  "url": "https://urgent.news/2026/10/21/netflix-lowers-ad-revenue-forecast-by-10-continues-to-beef-up-ad-suite",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-21T14:21:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/netflix-lowers-ad-revenue-forecast-by-10-continues-to-beef-up-ad-suite/833571/"
  },
  "original_language": "en",
  "account": null,
  "summary": "While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Guggenheim raises Northrop Grumman stock price target on growth outlook",
        "url": "https://urgent.news/2026/10/21/guggenheim-raises-northrop-grumman-stock-price-target-on-growth",
        "published": "2026-10-21T11:43:06.000Z"
      },
      {
        "outlet": "Semafor",
        "title": "Netflix grapples with slowing revenue growth",
        "url": "https://urgent.news/2026/10/21/netflix-grapples-with-slowing-revenue-growth",
        "published": "2026-10-21T12:14:11.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}