{
  "id": 15877585,
  "title": "The AI 'vibe directing' startup OpenArt has hired a former Salesforce marketer to turn it into a household name",
  "url": "https://urgent.news/2026/10/21/the-ai-vibe-directing-startup-openart-has-hired-a-former-salesforce",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-21T11:00:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/openart-ai-hires-scott-larson-vp-brand-marketing-salesforce-meta-2026-10"
  },
  "original_language": "en",
  "account": "Scott Larson, a former Salesforce marketer experienced in Salesforce and Meta marketing, has been hired by the AI startup OpenArt to transform it into a household name. OpenArt's conversational text-to-video generator lets users create short videos, artistic images, and music by typing in prompts. The company, which expects to surpass $250 million in annual recurring revenue by the end of 2026, has grown to 80 employees and 8 million monthly users within a year. Larson aims to make OpenArt a household name by creating a unified narrative that covers all the company's different use cases. Recently, OpenArt launched a new product called Director, which allows users to describe an idea, visual style, and narrative arc, turning it into up to 5-minute videos. Larson's previous roles include advertising agencies, Meta (formerly Facebook), and Salesforce, where he assisted in branding Dreamforce and launched ads featuring Matthew McConaughey and Woody Harrelson.",
  "summary": "The conversational AI text-to-video generator is looking for a brand marketing boost as it nears $250 million in annual recurring revenue.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}