{
  "id": 15866759,
  "title": "Vivrato: 97% of studio leaders use AI in some form during development in EU and North America",
  "url": "https://urgent.news/2026/10/21/vivrato-97-of-studio-leaders-use-ai-in-some-form-during-development",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-21T08:40:54.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/vivrato-97-of-studio-leaders-use-ai-in-some-form-during-development-in-eu-and-north-america"
  },
  "original_language": "en",
  "account": "A new report by consultancy firm Vivrato reveals that 97% of studio leaders in both Europe and North America have incorporated AI into some aspect of game development. The findings are based on interviews with 101 studio leaders conducted between April and September 2026. The report examines six types of AI, including generative AI, rules-based automation, fine-tuned models, classical machine learning, retrieval-augmented systems, and agentic systems.\n\nAI is most frequently utilized in code and engineering, used by 86% of studios, followed by general productivity tasks (83%), and concept/pre-production (79%). Design and prototyping saw the least adoption rate at 68%. Additionally, over half of the studios employ AI for quality assurance and testing, as well as narrative and world-building. Analytics and player data, along with live operations and monetization, have the lowest AI integration rates.\n\nVivrato's CEO, Adam Boyes, noted that the majority of interviewed studio leaders have adopted AI in their development pipelines, with European studios showing deeper integration (average of 4.2 out of 10) compared to North American studios (3.5 out of 10). Boyes emphasized that the key focus now is on the specific areas where AI is being used and the challenges encountered. The conversation surrounding AI in games has shifted from generative AI - such as chatbots, image generation, and synthetic voices - to the diverse applications of AI in development, including machine learning for player churn prediction and rules-based automation in testing.",
  "summary": "97% of studio leaders have used AI in some form during development, with 94% having used AI in at least one of the nine production stages. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}