{
  "id": 15864629,
  "title": "IVE turns Seoul's futuristic DDP into K-pop comeback stage",
  "url": "https://urgent.news/2026/10/21/ive-turns-seouls-futuristic-ddp-into-k-pop-comeback-stage-15864629",
  "topic": "world",
  "section": "World",
  "published": "2026-10-21T08:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/people-events/20261021/ive-turns-seouls-futuristic-ddp-into-k-pop-comeback-stage"
  },
  "original_language": "en",
  "account": "Seoul is set to transform the renowned Dongdaemun Design Plaza (DDP) into a dynamic stage for K-pop, collaborating with the popular girl group IVE for their latest comeback campaign. The initiative, named \"DIVE IN TO LIGHT,\" aims to leverage the group's global fanbase to boost tourism and extend hotel stays in the city. Supported by the Seoul Metropolitan Government and Seoul Design Foundation, the campaign launched on Monday and will run until November 30. The exterior of DDP showcases special videos featuring IVE, with a more sophisticated showcase scheduled to coincide with the group's album release on Monday, accompanied by synchronized laser effects and lighting. A promotional booth at DDP, open from 5:30 p.m. to 11 p.m. through November 1, offers album-themed photo zones and displays of IVE members' hero masks. Visitors who share photos of the installations and DDP's outdoor media displays on social media can obtain commemorative postcards, while Honey Presso, a cafe within DDP Market, provides special offerings.",
  "summary": "Seoul is transforming one of its most iconic architectural landmarks into a high-octane venue for K-pop, partnering with girl group IVE to launch its latest comeback campaign at Dongdaemun Design Plaza (DDP) in an effort to turn global fandom into tourism revenues and longer hotel stays. The Seoul Metropolitan Government and Seoul Design Foundation are supporting the campaign, titled “DIVE IN TO…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "IVE turns Seoul's futuristic DDP into K-pop comeback stage",
        "url": "https://urgent.news/2026/10/21/ive-turns-seouls-futuristic-ddp-into-k-pop-comeback-stage",
        "published": "2026-10-21T08:12:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}