{
  "id": 15861894,
  "title": "MARSHIQUE launches skincare patches at Ulta Beauty in US",
  "url": "https://urgent.news/2026/10/21/marshique-launches-skincare-patches-at-ulta-beauty-in-us",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-21T08:04:08.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/marshique-launches-skincare-patches-at-ulta-beauty-in-us-163252.html"
  },
  "original_language": "en",
  "account": "Global beauty brand MARSHIQUE has officially joined forces with Ulta Beauty, the leading beauty retailer in the United States, marking a significant milestone in the brand's expansion into the North American market. The launch went live on October 18 via Ulta.com, followed by an in-store debut at over 500 Ulta Beauty locations across the nation starting November 1. This strategic move will provide MARSHIQUE with a robust retail presence in the U.S., allowing the brand to connect with a broader base of American beauty enthusiasts.\n\nUlta Beauty, the largest specialty beauty retailer in the United States, with more than 1,500 stores nationwide, offers a diverse portfolio of global beauty brands across various categories including skincare, makeup, haircare, and more. This partnership is particularly noteworthy for MARSHIQUE, as it enters a market where K-Beauty, characterized by its unique beauty concepts, has already established a strong global presence. MARSHIQUE aims to bridge this gap by introducing its signature \"K-Patch\" concept, a line of targeted patches designed to address specific skincare concerns, including wrinkles, lifting, and facial contouring.\n\nA standout feature of MARSHIQUE's Ulta Beauty launch is the debut of its comprehensive range of targeted patches. These patches are formulated to cater to specific areas and concerns, such as frown lines, smile lines, forehead, eye area, neck, and facial contours. Unlike conventional skincare products that adopt a one-size-fits-all approach, MARSHIQUE's targeted patch collection offers a more personalized and focused routine. By applying a patch directly onto the area of concern, users can experience tailored care that addresses specific needs, thereby setting the brand apart in the burgeoning patch-care category.\n\nAlongside the patch collection, MARSHIQUE's Ulta Beauty debut also includes its signature eyelash serum. This product category has been a cornerstone of MARSHIQUE's offerings in the Korean market, providing consumers with easy-to-use at-home beauty solutions that cater to specific needs. The brand's commitment to simplicity and convenience is evident in its product line, which is designed to seamlessly integrate into everyday routines. The introduction of the eyelash serum complements the patch collection, offering consumers a broader spectrum of targeted beauty solutions beyond their patch offerings.\n\nFor MARSHIQUE, the Ulta Beauty launch is not merely an extension of its international distribution network but a pivotal step in bringing the \"K-Patch\" concept to the mainstream U.S. beauty market. K-Beauty, known for its innovative and often unconventional beauty solutions, has gained a significant global following. However, MARSHIQUE seeks to elevate this conversation by positioning K-Patch as a distinct beauty category that can captivate and resonate with consumers worldwide. The launch underscores MARSHIQUE's ambition to establish K-Patch as a unique category that enthusiasts around the globe can explore and incorporate into their beauty regimens.\n\nSpeaking on the significance of this partnership, a MARSHIQUE representative emphasized the brand's commitment to offering U.S. consumers a novel and convenient approach to their at-home beauty routines. The representative highlighted that the Ulta Beauty launch encompasses not just a single product but the entire range of MARSHIQUE's targeted patches, alongside the popular eyelash serum. This approach aligns with MARSHIQUE's broader goal of expanding its global footprint while developing products centered around its innovative targeted patch collection. Moving forward, MARSHIQUE plans to enhance its brand visibility and consumer reach across the United States and expand its presence in global markets by continuing to leverage its expertise in targeted, at-home beauty care.",
  "summary": "Cosmetics brand MARSHIQUE expanded retail distribution into North America launching its anti wrinkle patches and signature eyelash serum through Ulta Beauty stores",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}