{
  "id": 15847254,
  "title": "Nearly 30% of holiday budgets expected to be spent by the end of October",
  "url": "https://urgent.news/2026/10/21/nearly-30-of-holiday-budgets-expected-to-be-spent-by-the-end-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-21T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/nearly-30-of-holiday-budgets-expected-to-be-spent-by-the-end-of-october/"
  },
  "original_language": "en",
  "account": "A recent Deloitte report sheds light on evolving holiday shopping habits. According to the survey, 22% of participants intend to commence their holiday purchases earlier this year compared to the previous season. Furthermore, an alarming 28% of shoppers anticipate depleting their holiday budgets by the end of October, marking the highest rate observed in six years.\n\nThe report reveals that shoppers are opting to make more purchases beyond the traditional Black Friday and Cyber Monday shopping sprees. A significant 42% of respondents plan to take part in October sales events, reflecting an 18% increase over the past three years. Impressively, one in four shoppers also disclose having bought holiday gifts during June promotional events.",
  "summary": "Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Economic Times",
        "title": "School Holiday on October 19: Check closures",
        "url": "https://urgent.news/2026/10/18/school-holiday-on-october-19-check-closures",
        "published": "2026-10-18T11:28:33.000Z"
      },
      {
        "outlet": "Modern Retail",
        "title": "Nearly 30% of holiday budgets expected to be spent by the end of October",
        "url": "https://urgent.news/2026/10/19/nearly-30-of-holiday-budgets-expected-to-be-spent-by-the-end-of",
        "published": "2026-10-19T14:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}