{
  "id": 15842822,
  "title": "Olive Young launches K-pop live shopping show with NMIXX as 1st guest",
  "url": "https://urgent.news/2026/10/21/olive-young-launches-k-pop-live-shopping-show-with-nmixx-as-1st-guest",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-21T04:12:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261021/olive-young-launches-k-pop-live-shopping-show-with-nmixx-as-1st-guest"
  },
  "original_language": "en",
  "account": "CJ Olive Young, the largest health and beauty retail chain in Korea, announced on Wednesday the launch of a groundbreaking live shopping show called \"Green Room.\" This innovative program blends elements of a music talk show with live commerce, offering a unique shopping experience for consumers. As the retailer's inaugural K-pop program on Olive Young Live, the live streaming platform for their products, \"Green Room\" is set to revolutionize the way fans interact with their favorite artists.\n\nAt the heart of \"Green Room\" is the concept of an artist's waiting room before a performance. Each episode features a host inviting recently debuted artists to introduce their new music and share behind-the-scenes stories. Viewers can engage with the artists in real time, asking questions and chatting directly, creating a more personal connection than ever before. Furthermore, viewers have the opportunity to purchase albums that come with exclusive extras, available only through Olive Young.\n\nThe first episode of \"Green Room\" will air at 8 p.m. on Wednesday and will be available on Olive Young Live, the retailer's YouTube channel, and O.Y LIVE on its Japanese-language global online mall. To ensure a seamless viewing experience for Japanese viewers, real-time translation will be provided.\n\nThe debut episode of \"Green Room\" will be hosted by a member of the popular boy band BTOB, with four members of the girl group NMIXX appearing as special guests. NMIXX recently released their sixth EP, \"Strange Muse,\" and they will be featured prominently in the show's premiere.",
  "summary": "CJ Olive Young, Korea’s largest health and beauty retail chain, said Wednesday it is launching “Green Room,” a live shopping show that combines a music talk show with live commerce, in which products are sold in real time during a livestream. The show is the retailer’s first K-pop program on Olive Young Live, its live commerce platform. Built around the idea of an artist’s waiting room before a…",
  "key_points": [
    "CJ Olive Young launches live shopping show \"Green Room\"",
    "NMIXX debut artists in first episode, June 1 airing",
    "Exclusive album purchases available during live stream"
  ],
  "editors_take": "Merging music entertainment with live commerce transforms the retail experience into a participatory fan event that leverages artist intimacy to drive exclusive product sales across domestic and international markets.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Olive Young launches K-pop live shopping show with NMIXX as 1st guest",
        "url": "https://urgent.news/2026/10/21/olive-young-launches-k-pop-live-shopping-show-with-nmixx-as-1st-guest-15846802",
        "published": "2026-10-21T05:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}