{
  "id": 15836862,
  "title": "AREWA24 Launches “Uwa Da Da” to Champion Maternal, Newborn Health in Northern Nigeria",
  "url": "https://urgent.news/2026/10/21/arewa24-launches-uwa-da-da-to-champion-maternal-newborn-health-in",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-10-21T01:28:44.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/21/arewa24-launches-uwa-da-da-to-champion-maternal-newborn-health-in-northern-nigeria/"
  },
  "original_language": "en",
  "account": "AREWA24, Nigeria's premier Hausa-language television network, has unveiled a new program called \"Uwa Da Da\" with the aim of improving maternal and newborn health in northern Nigeria. The Saturday evening show (7pm-7:30pm) targets mothers and babies, addressing the critical journey from pregnancy through childbirth and early childhood.\n\nIn a country where maternal, newborn, and child survival remains a pressing public health issue, \"Uwa Da Da\" will focus on providing clear, practical, and culturally relevant information to support first-time mothers. The show will feature expert health advice, practical demonstrations, and real-life stories to make maternal and newborn health information relatable and actionable for viewers.\n\nAREWA24's Director of Studio Production, Aisha Lawal, emphasized the importance of this initiative, stating that many women experience uncertainty and misinformation during pregnancy and motherhood. \"Mother and Child\" will create a platform for mothers to learn about pregnancy nutrition, antenatal care, birth preparedness, breastfeeding, newborn danger signs, immunization, and postnatal wellbeing directly from qualified professionals and other mothers.\n\nThe network's CEO, Celestine Umeibe, highlighted AREWA24's commitment to producing content that informs, educates, and entertains while addressing issues that impact families and communities across Northern Nigeria and beyond. \"Mother and Child\" aims to encourage pregnant women, especially first-time mothers, to seek appropriate antenatal care early and maintain regular contact with healthcare professionals. The program will demystify pregnancy and childbirth, reinforce the significance of early antenatal care, attending recommended appointments, following professional advice, recognizing warning signs, and maintaining newborn immunization and other essential health services.",
  "summary": "Mary Nnah AREWA24, Nigeria’s leading Hausa-language family entertainment and lifestyle television network, has launched another groundbreaking show, “Uwa Da Da”. The new TV show, dedicated to mothers, babies, and the",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}