{
  "id": 15813907,
  "title": "Microsoft reportedly projects $1,200 to $1,800 price for 2028 Project Helix",
  "url": "https://urgent.news/2026/10/20/microsoft-reportedly-projects-1-200-to-1-800-price-for-2028-project",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-20T21:14:33.000Z",
  "source": {
    "name": "Ars Technica",
    "slug": "ars-technica",
    "url": "https://arstechnica.com/gaming/2026/10/report-microsofts-project-helix-planned-for-2028-at-1200-to-1800-price/"
  },
  "original_language": "en",
  "account": "Microsoft is reportedly considering an ambitious price point of between $1,200 and $1,800 for its next gaming console, Project Helix, set to launch around the 2028 holiday season. The projection comes from internal company estimates, according to a report by Fortune. However, the actual retail price may be lower if Microsoft chooses to subsidize the cost, similar to strategies employed by other console manufacturers. While $1,200 would be considered a significant amount for a gaming console, even after adjusting for inflation, it nonetheless signals a shift in the market landscape. The lack of Moore's Law-driven advancements in hardware, combined with the increasing demand for AI-driven components, has made high-end gaming hardware more expensive than in previous years. For context, this year's Steam Machine broke the $1,000 starting price, and the PlayStation 5 Pro, which was released two years ago, is now priced at $900. Additionally, the Xbox Series X, which is six years old, has a starting price of $750.",
  "summary": "Xbox maker is also apparently planning its own gaming handheld for next year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}