{
  "id": 15807856,
  "title": "Culinary Creator Desmond Scott Launches and EPs Digital Cooking Series With BET and Paramount | Exclusive",
  "url": "https://urgent.news/2026/10/20/culinary-creator-desmond-scott-launches-and-eps-digital-cooking",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-20T21:30:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/media-platforms/tv/desmond-scott-lets-get-it-started-cooking-show-bet-paramount/"
  },
  "original_language": "en",
  "account": "Chef Desmond Scott, boasting 1.9 million Instagram followers, has teamed up with BET and Paramount to launch a digital cooking series titled \"Let's Get It Started with Desmond Scott.\" The 12-episode show is set to premiere on November 3, available on BET's platforms, social media, and YouTube. Unlike conventional cooking shows, Scott's series focuses on appetizers, using them as a platform to teach home cooks advanced culinary techniques. With a combined social media reach of about 3.5 million and over 10 million likes on TikTok, Scott transforms his digital culinary community into an expanded entertainment format. This partnership marks a significant step towards creator-focused growth for Paramount, which has been less invested in creator-focused projects compared to other major media companies.",
  "summary": "\"Let’s Get It Started with Desmond Scott\" premieres in November The post Culinary Creator Desmond Scott Launches and EPs Digital Cooking Series With BET and Paramount | Exclusive appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}