{
  "id": 15806884,
  "title": "How Hero Bread Scaled From Zero to $54 Million by Betting on Creators",
  "url": "https://urgent.news/2026/10/20/how-hero-bread-scaled-from-zero-to-54-million-by-betting-on-creators",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T21:03:32.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/hero-bread-yuchiang-cheng-creator-marketing-strategy-54-million/91422813"
  },
  "original_language": "en",
  "account": null,
  "summary": "CEO YuChiang Cheng shares the social media playbook that propelled the high-protein, low-carb bread brand to No. 122 on this year’s Inc. 5000.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}