{
  "id": 15803598,
  "title": "Stock Market Today, Oct. 20: Salesforce Agrees to Acquire Braze for $5.66 Billion: BRZE Stock Soars 52%",
  "url": "https://urgent.news/2026/10/20/stock-market-today-oct-20-salesforce-agrees-to-acquire-braze-for-5-66",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-20T20:49:42.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/coverage/stock-market-today/2026/10/20/stock-market-today-oct-20-salesforce-agrees-to-acquire-braze-for-usd5-66-billion-brze-stock-soars-52/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "On October 20, Salesforce announced its acquisition of Braze, a customer engagement and personalized marketing software provider, for $47.50 per share or $5.66 billion in total cash. Braze's stock soared by 52% following the news. Trading volume for Braze reached 64.6 million shares, more than 1,799% above its three-month average of 3.4 million shares. Since going public in 2021, Braze's stock has fallen 51%. The S&P 500 closed at 7,711, up 0.26%, while the Nasdaq Composite finished at 26,425, down 0.02%. Among software application platform peers, Klaviyo closed at $19.59, up 11.82%, while Salesforce itself remained essentially flat at $242.44 after the announcement. This acquisition follows Salesforce's previous acquisition of AI customer service startup Fin for $3.6 billion in June. With this latest deal, Salesforce is positioning itself to put AI at the core of its offerings. At roughly 7 times Braze's trailing sales, the deal may take several quarters to years to determine if it pays off. As of now, Braze shares trade within 4% of Salesforce's offering price, suggesting limited movement unless a competing bid emerges or unforeseen regulatory hurdles arise before the deal closes in 2027.",
  "summary": "On Oct. 20, 2026, the customer engagement software maker's board unanimously backed the $47.50-per-share offer, confirming shareholder support.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "Stock Market Today, Oct. 20: Salesforce Agrees to Acquire Braze for $5.66 Billion: BRZE Stock Soars 52%",
        "url": "https://urgent.news/2026/10/20/stock-market-today-oct-20-salesforce-agrees-to-acquire-braze-for-5-66-15804099",
        "published": "2026-10-20T21:09:42.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}