{
  "id": 15798944,
  "title": "Sensor Tower: Meta’s Muse app tops 10 million US downloads in 40 days",
  "url": "https://urgent.news/2026/10/20/sensor-tower-metas-muse-app-tops-10-million-us-downloads-in-40-days",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-20T20:45:05.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/20/sensor-tower-metas-muse-app-tops-10-million-us-downloads-in-40-days/"
  },
  "original_language": "en",
  "account": "According to a report by Sensor Tower, Meta's Muse app has achieved a significant milestone, reaching 10 million downloads in the US within 40 days of its launch. This accomplishment marks Meta's Muse as the 12th app ever to hit the 10 million download mark in such a short timeframe, as Sensor Tower has been tracking app launches since October 2015. While Muse has since dropped from the top spot, it still outperforms its AI competitors in user retention. The app maintains an impressive 30% retention rate after 7 days and 23% retention after 14 days, compared to the 19% and 16% retention rates, respectively, for AI competitors ChatGPT, Claude, and Grok. Despite recent privacy concerns, Muse continues to attract users and is currently outpacing its rivals in user retention.",
  "summary": "According to a new report from Sensor Tower, not only did Meta’s Muse become the 12th app ever to reach 10 million US downloads in 40 days, but it is also outpacing its peers in user retention. Here are the details. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps",
        "url": "https://urgent.news/2026/10/20/metas-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by",
        "published": "2026-10-20T17:12:48.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}