{
  "id": 15794718,
  "title": "Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion",
  "url": "https://urgent.news/2026/10/20/salesforce-buying-customer-engagement-firm-braze-for-5-6-billion",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T19:38:36.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/acquiring/2026/salesforce-buying-customer-engagement-firm-braze-for-5-6-billion/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. 20). “Most of that wow comes from knowing your customer, and responding at […] The post Salesforce Buying…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}