{
  "id": 15776565,
  "title": "Connecting with today’s consumer drives brand repositioning as Maltina reinvents identity",
  "url": "https://urgent.news/2026/10/20/connecting-with-todays-consumer-drives-brand-repositioning-as-maltina",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T17:19:00.000Z",
  "source": {
    "name": "BusinessDay Nigeria",
    "slug": "businessday-nigeria",
    "url": "https://businessday.ng/brands-advertising/article/connecting-with-todays-consumer-drives-brand-repositioning-as-maltina-reinvents-identity/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Globally, brands are rethinking their marketing and consumer engagement strategies in response to evolving market dynamics and changing consumer expectations.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}