{
  "id": 15773998,
  "title": "Fratelli Sicilia, dal laboratorio dello zio ai mercati esteri: debutta il panettone alla zucca",
  "url": "https://urgent.news/2026/10/20/fratelli-sicilia-dal-laboratorio-dello-zio-ai-mercati-esteri-debutta",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-20T17:12:52.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/ART_fratellisicilia-AJYSevnB"
  },
  "original_language": "it",
  "account": "In 2016, Salvo and Piero Motta founded Fratelli Sicilia in Belpasso, near Mount Etna. Starting from the family's workshop in Paternò, Catania, the brothers developed their own business idea. Today, the company employs 90 people and generates €6.5 million in revenue yearly. 65% of the revenue comes from international markets. Their latest creation, a pumpkin spice panettone, combines Sicilian tradition with northern American autumn flavors. The brothers split the roles, with Salvo handling administration and Piero managing production. Fratelli Sicilia aims to expand its international presence while maintaining its artisanal quality through traditional ingredients and processes.",
  "summary": "In principio fu il laboratorio dello zio a Paternò, in provincia di Catania. È lì che i fratelli Salvo e Piero Motta hanno imparato il mestiere e coltivato l’idea di...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}