{
  "id": 15756619,
  "title": "Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet",
  "url": "https://urgent.news/2026/10/20/brands-briefing-how-brands-are-gearing-up-for-tiktok-shops-biggest",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/brands-briefing-how-brands-are-gearing-up-for-tiktok-shops-biggest-holiday-season-yet/"
  },
  "original_language": "en",
  "account": null,
  "summary": "It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}