{
  "id": 1575637,
  "title": "As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers",
  "url": "https://urgent.news/2026/08/17/as-live-shopping-blows-up-its-a-bidding-war-for-auction-fluencers",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-17T22:02:15.000Z",
  "source": {
    "name": "The Hollywood Reporter",
    "slug": "the-hollywood-reporter",
    "url": "https://www.hollywoodreporter.com/business/business-news/live-shopping-bidding-war-auction-fluencers-1236675491/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like WhatNot and TikTok Shop — who are fighting to retain the most popular sellers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}