{
  "id": 15750922,
  "title": "Topgolf, John Daly Strike Deal in Wake of Masters Hooters Closure",
  "url": "https://urgent.news/2026/10/20/topgolf-john-daly-strike-deal-in-wake-of-masters-hooters-closure",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T13:47:23.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/topgolf-john-daly-strike-deal-in-wake-of-masters-hooters-closure/"
  },
  "original_language": "en",
  "account": "John Daly, the two-time major champion, has signed a multiyear deal with Topgolf following the closure of the Augusta Hooters he frequented during Masters week. Daly, 60, would traditionally set up a booth at the Hooters in April to sell merchandise and sign autographs. However, the Hooters location was demolished in 2025 due to the restaurant chain's parent company filing for bankruptcy, leaving Daly without a venue during the Masters. He made appearances at Topgolf's Augusta location in 2026 and also sold merchandise at the Top Dawg Tavern sports bar nearby. Now, Daly has a new, expanded deal with Topgolf to continue his presence during Masters week in 2027 and 2028. Specific plans for April will be announced later. The new deal also includes two signature John Daly cocktails on the menu at 55 Topgolf locations nationwide. Additionally, Daly's \"Daly Vibe\" merch brand will be sold at certain Topgolf venues. Topgolf, under new ownership and CEO David McKillips, has been refining its business model with a focus on enhancing the guest experience.",
  "summary": "Daly, 60, last played in the Masters in 2006.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}