{
  "id": 15750146,
  "title": "Online retail market to cross $90b in 2026 with grocery overtaking mobiles: Redseer",
  "url": "https://urgent.news/2026/10/20/online-retail-market-to-cross-90b-in-2026-with-grocery-overtaking",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-20T13:53:53.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/10/online-retail-market-to-cross-90b-in-2026-with-grocery-overtaking-mobiles-redseer"
  },
  "original_language": "en",
  "account": null,
  "summary": "India's online retail market is set to exceed $90 billion by 2026, with a projected annual growth rate of 22-24%, according to Redseer Strategy Consultants. This rapid expansion is primarily driven by the grocery sector, which is anticipated to overtake mobile phones as the second-largest category in the e-commerce space. Despite mobile sales remaining stagnant at 0% growth in the first half of 2026, the overall ecommerce gross merchandise value (GMV) expanded by approximately 25% year-on-year, marking its strongest performance in four years. Other growth areas include beauty and personal care, and home and furniture, which are expected to contribute around 40% of the total GMV by 2026, accounting for roughly three-fifths of the incremental GMV added during the year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}