{
  "id": 15747118,
  "title": "Hasbro raises annual revenue forecast on strong demand for digital games",
  "url": "https://urgent.news/2026/10/20/hasbro-raises-annual-revenue-forecast-on-strong-demand-for-digital-15747118",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-20T13:07:21.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/consumer-healthcare/hasbro-raises-annual-revenue-forecast-strong-demand-digital-games"
  },
  "original_language": "en",
  "account": "Hasbro has increased its yearly revenue forecast to between 7% and 9% on a constant currency basis for fiscal 2026. The company is optimistic about strong demand for digital games, such as its flagship trading card game Magic: The Gathering, leading up to the holiday season. Play-Doh, the maker's parent company, has seen growth in its digital gaming segment, which also includes Monopoly Go!, over the past seven quarters. An increase in sales of collectibles related to Marvel, K-Pop Demon Hunters, and Transformers has further boosted demand for traditional toys. The Wizards of the Coast and Digital Gaming segment, which contributed 51% to the company's fiscal 2025 revenue, grew by 31% during the third quarter. Revenue from the consumer products segment rose by 4% over the previous year. Hasbro anticipates its fiscal 2026 revenue to grow by 7% to 9% on a constant currency basis, up from its prior forecast of a 5% to 7% rise. The company's success can be attributed to its investments in digital gaming, product innovation in key franchises, and strategic partnerships. In contrast, rival Mattel has faced investor pressure to improve monetization of its intellectual property following the unexpected departure of its long-time CEO Ynon Kreiz. Hasbro's shares rose by around 1% in premarket trading, and they have outperformed Mattel's throughout the year so far. In the first half of the year, Hasbro's quarterly revenue from its gaming franchise Magic: The Gathering surpassed $600 million, marking a 34% increase from the previous year. The company has also benefited from new product launches like Secrets of Strixhaven and Marvel Super Heroes. Hasbro announced doubling its share repurchase target and reported quarterly revenue of $1.60 billion, higher than analysts' average estimate of $1.48 billion. Adjusted profit per share of $2.90 also exceeded the estimate of $1.86. The company's results included about $55 million in tariff refunds.",
  "summary": "Hasbro expects fiscal 2026 revenue to grow in the range of 7% to 9% on constant currency basis",
  "key_points": [],
  "editors_take": null,
  "illustration": "https://urgent.news/ill/15747118.png",
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Hasbro raises annual revenue forecast on strong demand for digital games, toys",
        "url": "https://urgent.news/2026/10/20/hasbro-raises-annual-revenue-forecast-on-strong-demand-for-digital",
        "published": "2026-10-20T10:31:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}