{
  "id": 15747097,
  "title": "Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)",
  "url": "https://urgent.news/2026/10/20/salesforce-agrees-to-acquire-ai-powered-marketing-platform-braze-for",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-20T12:35:01.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.bloomberg.com/news/articles/2026-10-20/salesforce-to-buy-marketing-platform-braze-for-5-7-billion"
  },
  "original_language": "en",
  "account": null,
  "summary": "Salesforce Inc. has agreed to buy Braze Inc., an artificial intelligence-powered platform for marketers, for almost $5.7 billion in enterprise value.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}