{
  "id": 15746436,
  "title": "How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze",
  "url": "https://urgent.news/2026/10/20/how-collagen-jelly-pouches-became-beautys-latest-viral-craze",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T12:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/beauty/amelia-gray-cymbiotika-collagen-jelly-pouches/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}