{
  "id": 15744754,
  "title": "Griffin Gaming Partners and Entertainment 360 launch new company to support video game adaptations for film and TV",
  "url": "https://urgent.news/2026/10/20/griffin-gaming-partners-and-entertainment-360-launch-new-company-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-20T13:00:45.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/griffin-gaming-partners-and-entertainment-360-launch-new-company-to-support-video-game-adaptations-for-film-and-tv"
  },
  "original_language": "en",
  "account": "Griffin Gaming Partners and Entertainment 360 have joined forces to establish a new entity called HITpoint Entertainment, aimed at supporting the adaptation of video game stories for film and television. This partnership combines Griffin's extensive network of game developers and publishers with Entertainment 360's proven track record in producing IP-driven franchises.\n\nThe newly formed company will leverage relationships across the creative community, pairing each property with the most suitable filmmakers, talent, and studio partners. HITpoint will maintain close involvement with game creators from the initial development stage through production, aligning incentives and providing direct access to leading writers, filmmakers, actors, and producing partners.\n\nNotable Griffin co-founder and managing director Peter Levin, who was a key investor in Amazon's Fallout television series, emphasized the importance of understanding the creativity and passion developers bring to their work. HITpoint aims to adapt both major franchises and independent games, utilizing Griffin's $100 million indie fund led by Hooded Horse CEO Tim Bender.\n\nEntertainment 360's clients, currently involved in the live-action adaptation of The Legend of Zelda, will benefit from this collaboration. Both firms expressed excitement about the potential of activating new intellectual properties across various formats and mediums.",
  "summary": "Griffin Gaming Partners has launched a new company to support game adaptations for film and television in partnership with talent management and production firm Entertainment 360. Read more",
  "key_points": [
    "Griffin Gaming Partners and Entertainment 360 form HITpoint Entertainment.",
    "Company supports video game adaptations for film and TV.",
    "HITpoint connects developers with filmmakers and studio partners."
  ],
  "editors_take": "Merging developer networks with film production expertise streamlines the transition of gaming intellectual property into mainstream media by aligning creative incentives from the earliest stages of development.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}