{
  "id": 15743559,
  "title": "Amnesia: The Dark Descent's co-founder explained the 'the dynamic of Steam' to Red Barrels after Outlast's sales slowed down",
  "url": "https://urgent.news/2026/10/20/amnesia-the-dark-descents-co-founder-explained-the-the-dynamic-of",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-20T12:44:51.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/games/horror/amnesia-the-dark-descents-co-founder-explained-the-the-dynamic-of-steam-to-red-barrels-after-outlasts-sales-slowed-down/"
  },
  "original_language": "en",
  "account": "Co-founder of Amnesia: The Dark Descent, Frictional Games, shed light on the relationship between Amnesia and Outlast. When sales for Outlast began to wane, they turned to Frictional Games co-founder Thomas Grip for guidance. Grip explained the dynamic of Steam and how promotion can cause sales to spike and dip, resembling a roller coaster pattern. This insight proved valuable for Outlast, helping them meet their initial sales goal and earn substantial bonuses for the team. The Outlast series went on to surpass its target, with successful DLC, sequels, and multiplayer game.",
  "summary": "\"Basically, your sales curve becomes like a roller coaster.\"",
  "key_points": [
    "Thomas Grip guided Outlast after Amnesia sales slowed.",
    "Grip explained Steam's promotion dynamics to Outlast.",
    "Outlast met sales goal, earned bonuses, and produced DLCs."
  ],
  "editors_take": "Understanding the cyclical nature of Steam sales allowed the developers to navigate platform volatility and transform a potential slump into a highly profitable franchise expansion.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}