{
  "id": 15737404,
  "title": "Ed Gage’s Antiques Show Drew 100,000 People to a 90 Resident Town. His Story Holds a Lesson for Every Founder",
  "url": "https://urgent.news/2026/10/20/ed-gages-antiques-show-drew-100-000-people-to-a-90-resident-town-his",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T11:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/carly-long/ed-gage-marburger-farm-antiques-business-lessons/91420491"
  },
  "original_language": "en",
  "account": null,
  "summary": "Trust, taste, trial, and error. Five unconventional rules for building an unforgettable brand experience from scratch.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}