{
  "id": 15728533,
  "title": "Xbox 'Business Strategist' Claims Video Game Industry Is 'Pretending to Not Use AI,' Deletes Twitter Account After Deluge of Replies",
  "url": "https://urgent.news/2026/10/20/xbox-business-strategist-claims-video-game-industry-is-pretending-to",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-20T09:30:25.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/xbox-business-strategist-claims-video-game-industry-is-pretending-to-not-use-ai-deletes-twitter-account-after-deluge-of-replies"
  },
  "original_language": "en",
  "account": "Brandon Stirrup, an Xbox business strategist, shared his perspective on the video game industry's reluctance to acknowledge the use of AI. Stirrup claimed that AI was more widely used in gaming than the industry lets on. He demonstrated this by creating a simple game using just three hours of work and AI. Stirrup emphasized that gaming is the only industry pretending not to use AI, stating that developers refusing to accept AI's role should reconsider their career choices in the business. He added that anyone fired for speaking the truth would be doing the industry a favor, as it's time to accept AI and move forward.\n\nStirrup's claims sparked a deluge of responses on social media, leading him to delete his X/Twitter account. This incident highlights the growing prominence of AI in the gaming industry, with companies like Epic Games and Capcom already using AI in their development processes. Microsoft has responded to the surge in AI-assisted game development by launching Xbox Labs, which aims to streamline the process of porting games to browsers. As AI technology continues to advance, it is likely that game developers will increasingly adopt AI in various aspects of game development, ultimately leading to more innovative and diverse gaming experiences.",
  "summary": "An Xbox staff member went viral this week for taking to social media to tell \"the truth that nobody wants you to know\": that the video game industry is \"pretending\" to not use AI.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "PC Gamer",
        "title": "Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'",
        "url": "https://urgent.news/2026/10/19/xbox-biz-guy-deletes-his-x-account-less-than-24-hours-after-saying",
        "published": "2026-10-19T20:44:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}