{
  "id": 15726141,
  "title": "Overcoming personal branding’s biggest challenges: 148 ideas and insights to take control of how people think about you",
  "url": "https://urgent.news/2026/10/20/overcoming-personal-brandings-biggest-challenges-148-ideas-and",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-20T09:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91611379/personal-branding-biggest-challenges-148-ideas-insights-solutions-grow"
  },
  "original_language": "en",
  "account": "Ryan DiLazio, a manager of social marketing and strategy at a global advertising agency, faced challenges to his personal brand in 2022. Despite being hired for his creative perspective, DiLazio was placed on a performance improvement plan by his employer. DiLazio, who built a personal brand around identifying and playing off of social media trends, found himself torn between his creative work and the negative reactions to it. He now runs a creative agency and a digital culture newsletter, using his unique style as a marketing tool. DiLazio's experience reflects the challenges many face in building their personal brand, which can lead to both career growth and obstacles. The article provides insights on the biggest problems encountered, ways to evolve a brand, balancing a personal brand with a full-time job, setting boundaries, and strategies to overcome the limitations posed by one's personal brand.",
  "summary": "Ryan DiLazio was a rock star at his job. On paper. It was 2022, and DiLazio was a manager of social marketing and strategy at a global advertising agency, where he was working with such brands as Sour Patch Kids, Chicken in a Biskit, and Nutter Butter, all subsidiaries of the food giant Mondelēz International. Technically, DiLazio’s role only encompassed ideating social media concepts and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}